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Seven Fundamental Reasons Why Your Website Needs SEO

Builds Brand Image and Visibility

Optimizing a website for Search engines is as important as naming your company. You will be rendered invisible in the internet realm otherwise. From brand image building, creating visibility to generating revenue, SEO has become a rite of passage for every eCommerce company.

Read on to understand your company’s advantages with SEO and why you should invest in this $50 billion industry. 

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Builds Brand Image and Visibility

When effectively used, SEO can put a face on your website. It will help you gain a unique identity. Even in the face of fierce competition and market fluctuations, your brand image and value will help you sail through.

 A search engine optimized website will make your company’s website more visible, trustworthy and credible, all in one go. Using appropriate keywords and metadata, users will easily find your website as it will be ranked right at the top of the results page.

When effectively used, SEO can put a face on your website. It will help you gain a unique identity. Even in the face of fierce competition and market fluctuations, your brand image and value will help you sail through.

Generates Web Traffic and Engagement

If you optimize your website, you will turn over a profit. There are no grey areas or loopholes here. This is because SEO practices are the most direct ways to gain a high SERP rank. This means that more and more people are visiting your website. And voila, there is your revenue.

Studies say SEO-generated leads have a 15 percent closer rate. While on and off-page SEO techniques are two ways to achieve higher engagement. According to a report by BrightEdge, SEO drives 1000% more traffic than organic social media. And only 0.78 percent of internet users click on the 2nd results page. So, if your website isn’t SE-optimized, it’s more likely that you will end up here, losing visibility and revenue.

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Pushes for Organic Content Marketing

Organic search and organic content rule the web. This hasn’t changed with time or internet trends. So, companies must invest in organic content creating and marketing. And SEO of this content only makes things better for your company. And this, in turn, boosts your organic click-through rate.

Take a look at these numbers. As much as 53% of all website traffic comes from organic search, 60% of marketers say that SEO drives high-quality leads, and unduplicated content gets viewed two times more than paid ads. A balanced combination of original content and SEO is essential for any eCommerce company’s growth.

Affordable Option with Long Lasting Results

With SEO, you don’t pay for ad space. Instead, you create organic content which captures its own space. SEO is a cheaper option than its traditional counterparts, considering the high returns you get back in kind. And these results have long-term positive effects on your rankings, traffic, and credibility.

According to market pricing, most companies pay a monthly retainer of $501-$1000 for SEO services. And 88 percent of SEO agencies charge $150 or lesser per hour. Companies are advised to look at this cost as an investment rather than a marketing expenditure.

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Improves Web Experience of Users

SEO is an excellent tool for offering your customers a hassle-free web experience. UX optimization and SEO are two things that complement each other. They make it easier for the user to find your page and use it without difficulty.

Nowadays, search engines collect data that help them understand user behavior. So, it is no longer just about the rankings. Factors like mobile-friendliness, usability, and site speed have more weightage. Search engines are more likely to suggest your site based on the number of users who have accessed it previously. And this is entirely dependent on how user-friendly your interface is. This is how SEO pushes companies to improve their overall web user experience.

Helps to Overthrow Competition

As SEO encourages companies to create and work with unique content, this keeps competition at bay effectively. SEO provides companies an edge over the rest, helping them stand out from the crowd. All of the above points help in increasing web traffic and revenue. This by itself gives any company an excellent chance to ward off competition. 

SEO plays a vital role in helping us understand how the World Wide Web works. A good grasp of this enables a company to know the features of an individual market as well.

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Get to Know Your Customers Better

SEO helps companies to retain unwavering focus on the user. Ultimately, search engine algorithms are made and altered, keeping the end consumers in mind.

With tools like Google Analytics, SEO metrics, and Google Search Console, companies can gather data about their customers and use it to their advantage. They can update their products and services based on this. Once you know your customers better, you will get to know how to reach them first. Data on user behavior combined with SEO tactics have explosive results.

Are you looking for the #1 SEO agency in Houston, Texas? Give us a call at 469.328.4658 to get a free consultation.