Is print advertising still a good idea? Printed materials offer your customers and prospects a brand experience that cannot be replicated online. Here are 5 reasons that print media works, and how print makes a lasting impact on your target market.
1. Print is tangible and has a “shelf life”
Publications, brochures, posters and other types of printed materials are physical items. Nothing can take the place of physically holding an ad. More, print ads can stay in offices or homes for months or even years after they are received.
2. Print is credible
Like the feeling you get when you see the new york times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. In addition, print offers the opportunity to align your brand the trusted publication in which it appears, lending further credibility.
3. Print reinforces your brand
Marketers know the impact of having a well-recognized brand, and printed publications and other branded materials are an excellent way to establish your brand.
4. Print helps you reach your target market
The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you can strategically place your brand in the right place at the right time, in front of the right audience.
5. Print is more engaging
Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.
We work with newspapers, magazines, neighborhood level publications and publishers such as Community Impact, Houston Chronicle, Living Magazine, Ad Pages, The Home Mag and more to ensure we always have access to the right options for our clients. Contact us today to find out if print advertising is right for your business.
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Contact us today to see if Print Advertising is right for your business
Going back to the basics is a great marketing tactic that never fails. One of the basic methods for marketing is to use print advertising. Printed material still gives the customer the feeling that they are holding on to something tangible. This can be an informational flyer with your phone number and address, or a physical coupon that can be used in the store. Print advertising works time and time again and can help to drive additional traffic to your store. If you are looking for a print advertising company to help with your marketing campaign the team at Commigo Media can help. With years of experience as a print advertising company we are happy to walk you through your printed design options and help determine the amount of printed material you need. We are happy to ship printed material and promotional items to anywhere in the world. Reach out to a professional today to learn more about your printed design options.
If your company is a brick and mortar company outdoor advertising might be an excellent choice for your marketing efforts. Many companies still function with a physical store, and capturing the foot traffic outside from potential clients can help drive increased sales revenue. Outdoor advertising can be as basic or complex as you like. Add a few small signs to help drive traffic, or produce big banners advertising a special event or promotion. With outdoor advertising you have the ability to send a big message to an even bigger audience. For all of your outdoor advertising needs, reach out to the team at Commigo Media today.
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